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Link
popularity has become an important factor in the ranking algorithms of
most search engines. If many quality Web sites link to your site, you'll
have a good position in the search engines.
There
are a number of ways to improve the link popularity of your Web site.
Here's the top 10 ways on how to improve your link
popularity:
10.
Cross-link your sites
An
easy way to improve your link popularity is to add a link from your own
popular Web site to a less popular site of your own.
However,
it's very important that one site is not only a duplicate of the other
and that both sites are related to each other. For example, CheckYourLinkPopularity.com
links to Axandra.com
and vice versa. Both sites are different but they offer related content
9.
Give testimonials
Everyone
has some favorite software tools and utilities. Contact the publishers
or developers and explain why you like their software programs. Some of
them will request a permission to display your testimonial on their Web
site, along with a link to your site.
You
can also contact Web sites that don't offer software programs but
interesting articles. Just make sure that you really stand behind what
you say as it can backfire to you if you recommend bad products.
8.
Awards for you and other sites
You
can submit your Web site to sites who offer awards. If they reward you
their award, then they'll probably link to your site. Just search Google
for "awards directory your-keyword" (replace
"your-keyword" with a keyword that is important to your
business).
You
can also offer an award for other Web sites. Submit your awards page to
the above-mentioned awards directories to make it popular. The Web sites
who receive your award will link back to your site.
7.
Participate in newsgroups and discussion forums
When
you post to newsgroups and discussion forums, add a signature file with
a link to your Web site.
An
easy way to post messages in newsgroups is to create a Google account
and to post via their Web interface: http://groups.google.com
To
find good discussion forums, just search Google for "forums
directory your-keyword". For example, if you want to participate in
a marketing forum, search Google for "forums directory
marketing".
6.
Provide a link directory
Offer
a link directory on your Web site which links to quality Web sites with
a similar topic. Your visitors will appreciate such a resource and
you'll provide incentive for other sites to link to your site.
You
can add a "link to us" page to your Web site on which you
promise to add other complementary sites to your link directory if they
link back to you first.
ARELIS,
the professional reciprocal links management software, can help you to
create and maintain a link directory (among many other useful things).
It also checks if other Web sites remove their link to you.
More
information about the reciprocal
links management program can be found here: http://www.Axandra.com/arelis/index.htm
5.
List your Web site with Yahoo
If
you have a business Web site, you might want to pay US$299 yearly to
Yahoo to have your Web site listed:
http://docs.yahoo.com/info/suggest/busexpress.html
If
you have a non-business site, you can submit to Yahoo without paying:
http://docs.yahoo.com/info/suggest/
Is
it still worth to submit to Yahoo?
4.
List your Web site with Open Directory Project (ODP)
If
your Web site is listed in the popular directory ODP, then your Web
site will have a good base for the link popularity.
Rumor
has it that Google starts crawling Web sites with the Web sites listed
in the ODP directory. Best of all, you can add
your Web site to ODP without paying a fee.
3.
List your Web site in regional and industry-specific directories.
We've
already covered this topic in depth here:
http://www.axandra.com/news/newsletter27.htm
2.
Write articles for your audience
Write
articles about the topics that your Web site visitors are interested in.
After a while, other Web sites will link back to your articles.
You
can also send your articles to syndicate Web sites. They'll offer your
articles to other Web sites. Just make sure that your article contains a
link to your Web site so that other sites who publish your article will
automatically link to you.
Here's
a list of
some syndicate sites.
1.
Get reciprocal links from complementary sites
Search
the major search engines for your keywords. They will return many Web
sites that don't compete with your site, or which offer complementary
things.
Visit
their site and then write them an email message to request a link to
your site. If you link back to them first, they'll be more likely to
link to you.
Consider
using the reciprocal
links management software "ARELIS" which saves you much
time. It also lists which Web sites link to your competitors so that you
can request a reciprocal link to your site, too.
Copyright
by Axandra.com
Internet
marketing and search engine ranking software
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